Exceptional coffee is a blend of knowledge and experience. Qualities we want to share at Criteria.

Criteria Coffee is the brain child of Craig Simon, a multi award-winning Barista and Coffee Roaster who has worked in every link of the coffee chain. Craig’s interest in coffee goes far beyond the final cup. From farming and roasting, to brewing and service – Craig regularly travels to origin and has spent the last fifteen years understanding how to improve the entire coffee production cycle.  After many years advising the coffee industry, Craig founded Criteria to assist others to realise their own coffee journey; to create authentic, creative and consistently exceptional coffee.

Criteria Coffee is a collaborative roasting space designed to unite a community of cafes and coffee companies assuring a unique roasting experience facilitated by an industry leader.  Under Craig’s guidance, members will master the craft of roasting their own coffee in a supportive and streamlined environment.

“Behind the craft is the knowledge, and that’s what I can offer. Criteria was formed to help people build their knowledge and develop their skills, so they can have confidence that each cup will be a superior coffee experience ”

– Craig Simon