Exceptional coffee is a blend of knowledge and experience. Qualities we want to share at Criteria.

Criteria Coffee is the brain child of Craig Simon, a multi-award-winning Barista and Coffee Roaster who has worked in every link of the coffee chain. As one of Australia’s leading coffee knowledge experts Craig has represented country on the WBC stage 2012, 2014, 2018, achieving Australia’s first Q-Grade Instructor qualification in 2015 (one of 42 positions held world wide). Craig’s interest in coffee goes far beyond the final cup. From farming and roasting, to brewing and service. After near to 15 years in the coffee industry, Craig founded Criteria Coffee in 2018 to assist others in their pursuit of coffee excellence.

Criteria Coffee is Melbourne’s leading co-roastery, designed to unite a community of cafes and coffee companies, giving brands and individuals access to expert guidance in a state-of-the-art facility.  Under Craig’s guidance, members master the craft of roasting in a supportive and streamlined environment.

Criteria also offers a curated collection of roasted coffees for customers (and wholesale partners) to enjoy. Roasted by Craig and his team at Criteria.

“Behind the craft is the knowledge, and that’s what I can offer. Criteria was formed to help people build their knowledge and develop their skills, so they can have confidence that each cup will be a superior coffee experience ”

– Craig Simon