A new benchmark for coffee roasting, where timeless technique meets state-of-the-art equipment.

Criteria Coffee is not only a coffee brand but an expert guided roastery for hire, where Melbourne Cafes and coffee companies can roast their own coffee. When you roast with Criteria you’ll enjoy access to much more than equipment. You’ll be tapping into our extensive experience, and you’ll become part of Melbourne’s passionate coffee community.

Located 10 minutes from the CBD, Criteria Coffee ensures a welcoming environment, convenient parking, coffee storage and warehousing for your coffee. We take care of equipment maintenance so you can get on with business.

Roasting Facilities

Diedrich roaster


Diedrich is our roaster of choice.

2 x IR12 with up to 40kg output per unit/per hour.

Plus the option to roast smaller batches using the IR2.5 with up to 10kg each per hour.

As you roast, you will learn:

* How to build relationships with green bean suppliers

* Guided coffee sourcing techniques with green import partners

* How to select the best green coffee for your requirements through guided cuppings

* Advice and roasting tuition to develop the best roast profiles and master the art of roasting

* Access to all brewing and packing equipment to taste and pack coffee after roasting.

Green Bean

Green selection is a critical step in roasting great coffee. We carry a selection of core origin essentials for you to order directly, or we can connect you to our extensive network of green importers.

Weigh filler machine

Pack and store

Complete production efficiently with designated packing time, use of the Action-Pac weigh filling machine and belt bag sealer. There’s dedicated storage space, pallet racking and forklift available on-site, we’re available to receive your deliveries or bring your coffee.


Members have use of two Modbar ABR espresso machines, BWT water filtration and Mahlkonig grinders when assessing coffee.

Mod Bar. Barista Skills Course
Erin Cupping


Learning to assess your coffee quality is an integral part of the roasting process. We will assist you in learning professional cupping methods as instructed by Craig Simon, Australia’s first certified Q Grade instructor. All equipment is provided so you can focus on achieving the best results.

Packaging and Design

A range of standard packaging bags and buckets are available for purchase, or we can connect you to a network of packaging suppliers. We can also assist in the design of your labelling, ready for artwork submission.


Options & Packages

Hire by the hour, hire by the day, we have a roasting option for every need.

We offer a range of hire options to suit your business, be it a short-term casual hire or a secured long-term reoccurring time slot. Our hire agreements are flexible and designed to meet each individual members coffee goals, be it a cafe volume supply, start up new business, or online concept.

Contact us to arrange a Roastery Tour.


    “Great roasted coffee requires skill, knowledge and applied practice to master both the equipment and the perfect roast profile. Above all, it takes time, which is where Criteria Coffee comes in with practical guidance and training.”

    – Craig, Founder Criteria Coffee