At Criteria Coffee, we value thoughtful sourcing, careful roasting and genuine relationships. Our wholesale approach is grounded in collaboration, curiosity and care — a partnership where quality comes first, and knowledge is shared.
Quality forms the foundation of everything we do. From sourcing to roasting to our wholesale programs, we ensure consistency and excellence in every cup. We live by the motto, “Exceptional Coffee Always”.
From expressive single origins to our balanced house blends our offer list has something for every coffee menu. We choose clean and expressive coffees that celebrate terroir, character and the work of skilled producers.
Education is key. We believe in sharing knowledge with hands-on training and guidance to help our partners brew with confidence, skill and consistency. Our education programs are world class, instructed by certified professionals.
Criteria is more than a roastery, it’s a place to connect, learn and grow — where partnerships are built on care, collaboration and a shared commitment to quality.
Built on Relationships, Driven by Quality
Founded in 2018 by Craig Simon a multi-award-winning coffee professional, our small experienced team roast in Port Melbourne on Wurundjeri Country, sourcing coffees that speak of their origin and the people who grow them. We work with producers and partners who care deeply about quality, and we believe in building long-term relationships rooted in trust, openness and shared goals. For us, coffee is a collaborative effort — and we’re proud to support wholesale partners from cafes, to offices who share our commitment to making great coffee together,
Frequently Asked Questions
How do I set up a wholesale partnership?
It’s very easy. Firstly, we get to know your specific needs by sharing this quick survey – HERE.
Once completed, we’ll guide you through our account establishment process, working with you to create the perfect coffee offering for your needs
Do you offer blends?
Yes we do. Our blends reflect experience and understanding of flavour, to create a harmonious well-balanced espresso. Whilst using seasonal coffee, we look to provide a consistent flavour expression in both our signature Crowd Pleaser and Nebula house blends.
Do you offer coffee training?
Yes absolutely. All our staff are coffee professionals who have a background in coffee service and education. We have a dedicated training pathway that supports our wholesale partners to make exceptional coffee, whilst giving them the confidence to brew, sell and share the unique stories of each coffee.
What Equipment do you recommend?
As a team we’ve had a lot of experience brewing coffee, in our roastery we use La Marzocco espresso machines and Mahlköing grinders plus Fetco brewers. We also have great relationships with other brands that we can recommend.
Is there a minimum order quantity?
You can order as little as 1kg per varietal/roast profile, bagged as either 4*250g or 1*1kg. Single units can be added once the MOQ is reached.
When do you roast?
We roast to order, with production every Tuesday. Orders received by Monday COB are roasted the following day.
What size options does your coffee come in?
Our blends come in a range of volumes, our standard sizes are; 250g, 500g, 1kg and 3kg. Our single origins come in 250g and 1kg perfect for the retail shelf or for use on your bar.
Do you deliver?
We do. For our wholesale partners located within 15km of the Melbourne CBD we offer free weekly delivery. For partners outside this location we offer delivery through a network of courier partners.
Do you sell internationally?
Yes we can. We’ve shared our coffee with many international cafés, if you are keen to stock Criteria Coffee, reach out to use here to discuss the order and shipping process.
I only want to buy single origins, can I do that?
Sure! We pride ourselves on our extensive range of single origins, we love to explore a variety of new and familiar origins that best represent our purchasing ethos. These make for a perfect bar menu and retail shelf offering. Want to know what’s on offer. Click here to partner.
I’m based outside of Melbourne, can I still buy your coffee?
Of cause you can. We love to see our coffee shared further afield, we can ship to regional and interstate as well as internationally.
How can I pay for my order?
Wholesale orders are processed via our online platform Ordermentum, we offer a variety payment methods.
Can we come to visit the roastery?
Absolutely. We love having people in our space and frequently host community events. Stay up todate with our calendar of events via our social media. For wholesale account visits, we encourage a dedicated meeting time, reach out to us here to set up a roastery tour.
I have another question, how can I get in touch?
We’d love to help you with that. Get in touch with our team via info@criteriacoffee.com and a member of our team will be in touch.
